Hospital Director of Marketing

Company: Clinical Management Consultants
Location: Cupertino
Posted on: September 13, 2020

Job Description:

A fantastic opportunity for Hospital Director of Marketing is now available with a growing non-profit Medical Center located in one of the most progressive areas with easy access to the ocean, wine country, and nature of Northern California.

The Hospital Director of Marketing will join a reputable hospital that exists to serve the healthcare and social needs: body, mind, and spirit of the surrounding communities. The hospital has the vision to be a value-driven integrated healthcare delivery system that promotes the full development of the human person, preservation of health and well-being of the community, and just reimbursement for these services.

The Hospital Director of Marketing will report directly to the Vice President of Marketing and Public Relations with a dotted-line reporting relationship to the hospital CEO. The Hospital Director of Marketing also sits on the hospital’s Administrative Leadership team playing a critical role in representing the voice of our customer, as well as serving as the lead hospital communicator/spokesperson both internally and externally. Healthcare especially short term acute care hospital experience is a MUST have!

The Hospital Director of Marketing will support development of annual Public Relations & Communication plan to sync with regional developed paid media plan for the hospital/market. The Hospital Director of Marketing will drive the community and customer engagement to heighten our positive reputation within the community. The Hospital Director of Marketing will operate smoothly in a fast-paced, high-intensity matrix environment.

The Hospital Director of Marketing will develop organic content (written, web, video) via tight connectivity with key service line leaders and physicians. The Director of Hospital Director of Marketing will leverage this content to create dynamic materials, messaging, events and forums that will positively engage the community to choose the facility. Measures success of all activities in order to refine and adjust as needed.

The 300 plus bed hospital provides patient-centered, economical health services with a special concern for the sick poor and their families. It operates an acute care hospital and two community-based health clinics to provide quality care in the area. Join the team now!

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Keywords: Clinical Management Consultants, Cupertino , Hospital Director of Marketing, Other , Cupertino, California