Marketing Director
Company: AL Homes
Location: Cupertino
Posted on: November 26, 2025
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Job Description:
Job Description Salary range: $120,000 - $160,000 Strategy &
Leadership Define and own AL Homes’ brand, positioning, and
messaging framework. Build and execute the annual marketing plan to
drive homeowner and investor demand. Partner with sales leadership
to align marketing campaigns with revenue targets. Demand
Generation & Campaigns Oversee multi-channel campaigns: direct mail
(EDDM), paid ads, email marketing, and sponsorships. Develop
neighborhood-targeted campaigns to reach homeowners and investors
directly. Create compelling marketing collateral: flyers,
brochures, yard signage, event displays, videos. Events & Community
Engagement Lead the planning of open houses, showcases, broker
tours, and community events. Manage logistics including venues,
catering, signage, AV, permits, and staffing. Build partnerships
with city councils, policy groups, and community associations.
Track event attendance, engagement, and ROI, ensuring leads flow
into Salesforce/LeftMain. Marketing Operations Own campaign
tracking through Salesforce/LeftMain, UTM structures, and GA4.
Manage vendors, contractors, and agency partners for creative,
events, and media buys. Ensure consistent brand storytelling across
all homeowner and investor touchpoints. Analytics & Reporting Build
and monitor marketing dashboards in Salesforce/LeftMain. Track CPL,
CAC, MQL?SQL conversion, and marketing contribution to contracts
signed. Provide regular performance updates and insights to
executive leadership. What We’re Looking For 7 years of marketing
experience, including 3 years in a leadership role. Strong
background in real estate, housing, or community-driven industries
. Proven track record of driving pipeline impact through events,
direct mail, and campaigns . Familiarity with CRM and marketing
systems (Salesforce, LeftMain, GA4). Excellent organizational and
leadership skills; strong cross-functional communicator. Comfort
with occasional evening/weekend work during events. Must have homes
builder industry marketing experience. Why Join Us Be part of a
team reshaping California’s housing market through innovation and
policy. Lead marketing at the intersection of real estate, policy,
and community building . Direct access to executive leadership and
high-visibility projects. Competitive compensation, growth
opportunities, and mission-driven culture.
Keywords: AL Homes, Cupertino , Marketing Director, PR / Public Relations , Cupertino, California
