Marketing Manager
Company: AL Homes
Location: Cupertino
Posted on: November 27, 2025
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Job Description:
Job Description Salary range: $60,000 - $120,000 Campaigns &
Demand Generation Execute multi-channel campaigns including direct
mail (EDDM), paid ads, social media, and email marketing. Create
marketing collateral such as brochures, one-pagers, yard signs, and
event displays. Manage campaign budgets and timelines, ensuring
projects launch on time and on brand. Coordinate
neighborhood-targeted homeowner outreach campaigns. Events &
Community Marketing Plan and manage open houses, showcases,
community events, and industry expos. Coordinate event logistics:
venues, signage, catering, AV, permits, staffing. Partner with city
officials, community organizations, and brokers to build awareness.
Track attendance, engagement, and event ROI; integrate leads into
Salesforce/LeftMain. Marketing Operations Support CRM tracking and
campaign attribution (Salesforce/LeftMain, GA4). Work with
agencies, contractors, and vendors for design, ads, and media.
Ensure consistency of brand voice and messaging across all
marketing assets. Collaborate with sales team to align campaigns
with homeowner and investor needs. Analytics & Reporting Monitor
key metrics: CPL, CAC, MQL?SQL conversion, and event ROI. Prepare
regular reports on campaign performance and recommendations. Share
insights with leadership to guide future marketing efforts. What
We’re Looking For 4–7 years of marketing experience, ideally in
real estate, housing, or related fields . Proven ability to run
multi-channel campaigns that drive measurable results. Strong
organizational skills with ability to manage events and campaigns
simultaneously. Hands-on experience with CRM and analytics tools
(Salesforce/LeftMain, GA4). Excellent communication and vendor
management skills. Creative mindset with an eye for brand and
design consistency. Flexibility to attend evening/weekend events as
needed. Must have homes builder industry marketing experience.
Keywords: AL Homes, Cupertino , Marketing Manager, PR / Public Relations , Cupertino, California
