Sr. Marketing Manager, Startup Community Marketing, Global Startup Marketing

Company: Amazon
Location: San Francisco
Posted on: April 1, 2026

Job Description:

We're seeking an exceptional marketing professional to lead our Startup community marketing efforts in the San Francisco area, to develop high-impact marketing initiatives across the region for our earliest stage customers. In this role, you’ll execute community engagement activities to meet our customers where they are. Key job responsibilities In this role, you’ll execute community engagement activities to meet our customers where they are, across three focus areas: 1/ technical immersion programs, 2/ Startup ecosystem reach initiatives through strategic 3P event activation, vertical-specific competitions, and formalized partnerships with key accelerators and community hubs; and 3/ migration programs to convert engaged founders into AWS customers. A successful Startup Community Marketing Manager excels in strategic thinking, event execution, and is adept at project prioritization in a fast-paced environment. The ideal candidate is an entrepreneurial marketer deeply immersed in the marketing and tech landscape, possessing an innate understanding of the San Francisco startup community including trends and topics that resonate with our customers and understands how to meet our customers where they are. They thrive on identifying opportunities, thinking big, taking ownership, and are persistent in the pursuit of program execution, even in complex, ever-evolving, and ambiguous contexts. This role requires collaboration with the Startup marketing team and cross-functional geo teams, a deep understanding of end-to-end program management, and the ability to ideate fresh, new ideas that spark interest and drive growth. Domestic travel is required. About the team The startup organization at AWS comprises experts from across the global ecosystem, including former founders and CTOs, venture capitalists, angel investors, and mentors who upskill today's founders to navigate challenges and opportunities as they build their business, and our Startup Marketing team is where the magic happens. This high-performing team drives global initiatives that aid in supporting entrepreneurs and startups across their entire journey. For marketers who like to invent, there's no better place to build than on the AWS Startup Marketing team. About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. - 6 years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience communicating results to senior leadership - Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights - Experience with Salesforce and Tableau Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Keywords: Amazon, Cupertino , Sr. Marketing Manager, Startup Community Marketing, Global Startup Marketing, PR / Public Relations , San Francisco, California