Schrader Brand Ambassador
Company: Constellation Brands
Location: American Canyon
Posted on: July 10, 2025
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Job Description:
Job Description Position Overview : As a Brand Ambassador for
Schrader Cellars, Double Diamond, and To Kalon Vineyard Company,
you will play a pivotal role in promoting the brands, driving
sales, and educating the market. You will represent Schrader,
Double Diamond, and To Kalon Vineyard Company at key events,
tastings, and selling activities while collaborating closely with
the marketing, strategy and enablement, and sales teams. You’ll be
responsible for increasing brand awareness, consumer loyalty, and
overall sales through strategic engagement. This role requires a
passion for wine and a proven ability to influence and inspire both
customers and industry professionals. Key Responsibilities: Brand
Representation & Event Participation : Travel 50-70% of the time to
represent the brand at key industry events, wine tastings, trade
shows, and consumer-facing promotions. Sales and Promotion : Drive
sales by engaging with consumers, retailers, distributors, and
restaurant professionals at events, tasting rooms, and sales
meetings. Ensure effective product education and sampling to
increase brand visibility. Collaboration with Teams : Work closely
with the marketing team to ensure brand messaging aligns with
marketing campaigns and with the sales team to develop strategies
that increase revenue and market share. Brand Education : Lead
educational sessions to enhance consumers’ and industry
professionals' knowledge of our products, their unique qualities,
and how to pair them with food. Provide training and support for
retail and restaurant partners. Achieving KPIs : Achieve measurable
key performance indicators (KPIs), which include sales targets,
event engagement, and brand awareness metrics. Market Insights &
Feedback : Gather feedback from consumers, customers, and partners
to inform marketing strategies and product development. Share
insights and trends with the brand and sales teams. Relationship
Building : Cultivate long-term relationships with key industry
stakeholders, such as sommeliers, buyers, distributors, and event
organizers, to foster brand loyalty and open new sales channels.
Promotional Materials & Merchandising : Ensure the proper
distribution and display of promotional materials, samples, and
brand assets to maximize exposure and drive sales at key accounts.
Qualifications: Passion for Wine : A deep enthusiasm and
understanding of wine culture, varieties, and trends in the
industry. Experience : Extensive experience in brand
ambassadorship, sales, or hospitality with a focus on premium or
luxury brands is a must. Must be an expert in the Napa Valley, its
wines, the luxury consumer, and Schrader’s competitive set.
Communication & Presentation Skills : Strong verbal and written
communication skills, with the ability to effectively engage large
audiences and convey brand stories. Sales Acumen : Ability to sell
and influence, with experience in achieving sales goals and KPIs in
a high-pressure, results-driven environment. Team Collaboration :
Comfortable working cross-functionally with both marketing and
sales teams to execute brand strategies and drive measurable
results. Travel Flexibility : Willingness and ability to travel
50-70% of the time, often on weekends and evenings, to attend
events and activate the brand in key markets, including
international travel. Self-Starter : Ability to work independently
with minimal supervision while representing the brand. Valid
Driver’s License and U.S. Passport : Required for travel between
accounts and events. Preferred: WSET diploma or Court of Master
Sommeliers, Advanced Sommelier Based in Northern California, (Napa,
San Francisco) Previous experience working with ultra-luxury
wineries Previous experience as sommelier in a fine dining
restaurant Familiarity with the world of fine dining, sommeliers,
luxury consumers Strong personal network with top sommeliers,
restaurants, hotels Familiarity with social media platforms and
digital engagement strategies. Location Napa, California Additional
Locations Job Type Full time Job Area Marketing The salary range
for this role is: $97,900.00 - $149,900.00 This is the lowest to
highest salary we in good faith believe we would pay for this role
at the time of this posting. Our compensation is based on cost of
labor. For remote locations or positions open to multiple
locations, the pay range may reflect several US geographic markets,
including the lowest geographic market minimum to the highest
geographic market maximum. We may ultimately pay more or less than
the posted range, and the range may be modified in the future. An
employee’s pay position within the salary range will be based on
several factors including, but not limited to, the prevailing
minimum wage for the location, relevant education, qualifications,
certifications, experience, skills, seniority, geographic location,
performance, shift, travel requirements, sales or revenue-based
metrics, any collective bargaining agreements, and business or
organizational needs. At Constellation Brands, it is not typical
for an individual to be hired at the high end of the range for
their role, and compensation decisions are dependent upon the facts
and circumstances of each position and candidate. We offer
comprehensive package of benefits including paid time off,
medical/dental/vision insurance, 401(k), and any other benefits to
eligible employees. Note: No amount of pay is considered to be
wages or compensation until such amount is earned, vested, and
determinable. The amount and availability of any bonus, commission,
or any other form of compensation that are allocable to a
particular employee remains in the Company's sole discretion unless
and until paid and may be modified at the Company’s sole
discretion, consistent with the law. Equal Opportunity
Constellation Brands is committed to a continuing program of equal
employment opportunity. All persons have equal employment
opportunities with Constellation Brands, regardless of their sex,
race, color, age, religion, creed, sexual orientation, national
origin or citizenship, ancestry, physical or mental disability,
medical condition (cancer or genetic characteristics), marital
status, gender (including gender identity or gender expression),
familial status, military or veteran status, genetic information,
pregnancy, childbirth, breastfeeding, or related conditions (or any
other group or category within the framework of the applicable
discrimination laws and regulations).
Keywords: Constellation Brands, Cupertino , Schrader Brand Ambassador, Sales , American Canyon, California